Friday, March 21, 2008

Merrow


The purpose of this blog is to keep anyone interested, updated about Merrow. In this case it will be just a bit reflective

This post is a short excerpt from a letter drafted for the Management at Merrow.

__________

After traveling for close to two full months i've learned a lot about our business.

On the train several days ago I met a lebanese businessman and his son. They were curious about Merrow and we talked easily about our challenges and theirs. After a time the fat one asked if we had considered partnering with a company in the textile business who needed distribution worldwide and brand credibility (we haven't).

He went on to clarify his point, that these are things that cost millions to develop and more valuably take years and years to do. Operating in a global environment is one of the most expensive and challenging elements of the modern business.

Most companies who are not global simply cannot afford to build or operate the sales structure that Merrow has.

He had correctly seized on two of Merrow's major assets. There are others. A list of six:


1. management (our team is talented & ambitious)
2. brand recognition (151 countries visited Merrow.com in the last year)
3. product design (high quality, diverse range)
4. customer base (our customer list reads like a whose who in textiles)
5. global distribution (trained distribution in every major market in the world)
6. history (170 years in business)


I could as easily list sixteen things that Merrow needs to work on. In fact I think we spend most of our time (as we should) focused on the areas needing improvement.

Which is why I took the time to write this. I encourage everyone to take a step back, enjoy the things we do well as a company.

______
Over the next two months we will explore on this blog some of the things that make Merrow unique. As much to echo what i've heard over the past two months as to introduce new ideas. Again, perspective is important and I think our customers, our company and our distributors will benefit in the process.
charlie merrow Merrow

Merrow has manufactured sewing machines since 1838 and remains one of the most interesting companies in the textile space

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