We've made it easy to VIEW and DOWNLOAD Merrow marketing material right from the Merrow website. Everything you need for trade shows, showroom displays, and presentations is conveniently located under the "Marketing Downloads" section of the main menu in an easy to read, interactive flipbook. CLICK HERE or on the graphic below to see the full version with available downloads!
As Merrow continues to increase its presence throughout the world, I thought I'd share a nice article featuring Merrow CEO Charlie Merrow and ActiveSeam. The article appeared in the April edition of Apparel Online Bangladesh and also calls out Merrow agent Hari Chand Anand & Co. who is helping spearhead ActiveSeam's proliferation in the Bangladeshi market. Enjoy.
August 21, 2013. In its continued mission to build value into stitching, Merrow announces the appointment of A&E as a preferred sewing thread for the ActiveSeam™ branded stitch. Headquartered in Mount Holly, NC, A&E has distribution points in over 41 countries and is a supplier of industrial sewing thread to the world's leading apparel brands and manufacturers.
ActiveSeam (www.activeseam.com) is defined as much by its marketability as its distinct comfort, appearance, and dynamic performance, and the appointment of A&E as a preferred sewing thread is yet another way that Merrow is pioneering a new way to develop, produce, and market value in sewn products. To learn more about the branded stitch revolution, visit www.activeseam.com.
A&E's Anesoft®, Perma Core® and Anefil Polyester® threads have been proven by the Merrow Stitch Lab™ to maximize ActiveSeam's performance in many apparel products, and each brand is bolstered by A&E's promise to to deliver exact color, superior quality and innovative products.
In addition to their longstanding commitment to Environmental Health & Safety, Sustainability, and Social Responsibility, A&E's technical expertise and global capabilities ensure that as new ActiveSeam applications emerge, there will be an A&E thread to compliment its application.
+Nate Murray sets up the table that will be used as the "ActiveSeam training station" (yes, in reality he does have a face). And the end result, ActiveSeam garments:
Congratulations all around - Today we're introducing ActiveSeam.
The new news at Merrow - there is a new stitch in town. That's right - after seven years of tinkering with our designs and adjusting things, we've got a beautiful, flat, durable new seam.
We think she's a game-changer.
She's called: 'ActiveSeam' - the Merrow ActiveSeam.
What makes this a different stitch?
It is flat. It is soft. And it looks outstanding.
It replaces flatlock. Did we say that yet? :)
There will be a lot more to come, and i'm sure if you're reading this blog post you may well have gotten one of the mails announcing ActiveSeam, so in the interest of brevity, i'll just post the pictures.
Congratulations all around -
With no further ado: ActiveSeam
Merrow is grateful for the work put in by the Ugur company, and to Hakan, Temel, Cuynet and Cenk specifically. With teamwork, and a terrific work effort, I think it is fair to say that this presentation of Merrow and our new products was the best I have seen yet.
We look forward to the coming year in Turkey. The foundation has been established for Activeseam, and a return trip is scheduled for early september to review the first wave of machine shipments to customers across Turkey.
the European debut of the world's first branded stitch!
The booth will be part of Ugur's gigantic display at the Tuyap show beginning on May 30th. We've sent out 15,000 invites, and expect it to be quite a party. If you're thinking of going, send an email to nate@merrow.com. We've got a great week planned - the more the merrower. :)
We'll be showing off ActiveSeam - as well as the Merrow
Purl, Shell, Emblem and End-to-End machines. We'll also have garment
samples and stitch swatches available. If you have a custom request let
us know before May 25th and we'll carry it to the show.
Look out Istanbul, we're packing our bags and readying the caravan!
The evolution of a successful tradeshow booth. Or How to build a cost effective trade show display.
Why this post? We found that it cost dumb money to have someone produce a booth - So in the interest of democratizing the tradeshow development process, we're going to share with you a quick synopsis of how we built an ass-kicking 10X20 booth without breaking the bank.
THE BACKSTORY -
After the success of the show in Mexico in March, we decided it was time to introduce Activeseam to the US market, and the opportunity was the Texprocess show produced by SPESA in Atlanta in April.
We had three weeks from the moment we made the decision - Nothing existed to display prior to this show.
Nate Murray was given the task of building from scratch a tradeshow booth designed to show off the new program, while supporting our legacy machines as well.
He also had 100% responsibility for booking the space, the hotels, and travel arrangements for three people.
Here's how we did it.
1. Sketch-up
It's free, and after three days or so of design work we landed on something we thought made sense.
2. IKEA
It's not free - but it's cheap. Here's what we used
A. the SLATTEN flooring @ .65/ft
This took about 90 minutes to put in the 10X20 space. It is a two man job...but when you're done, damn does it look good.
B. EXHIBIT for showing off machines and line cards
C. MOBIUS for portable tables
3. NEGOTIATE
Everything was negotiable (except IKEA and the plane tickets). We were able to adjust booth space price, the hotel price, the freight charges, the posters etc.
4. http://www.ultratruss.com/
These guys - who don't know that we're going to say really nice things about them - were helpful, quick and most importantly, they make a really nice product. Nate and I set it up in 20 minutes. It was a piece of cake. Push comes to shove - i'd call it essential. With all of the other problems you'll have at a show, having this remarkably well built/easy to assemble truss will be like that first chest full of cool fresh air after 10 hours on well over capacity 105 degree bus with busted half shut windows, shoulder to shoulder, non-stop, Guatamala city to Puebla. It will just feel nice.
5. POSTERS
Order them online - direct ship to the show.
Make twice as many as you need - order the retractable ones, and use them as wall backing to cover the back and sides of the booth. Yeah, it could have been tighter, and the zip ties weren't perfect- however for short money you get a versatile, reusable thing that is very easy to ship. I can't say enough about the stand-up 33"X80" posters. The booth space is always a little different than you expect, and these let you change the blocking of the booth while you're there to better handle traffic.
6. TIME
We blew it on time. Assume you need 6 hours to assemble the booth, and then double it. I think all told, it took two of us 8 hours to put this one up
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Get there a day early - and leave a day late. Expect that the union will exact a pound of flesh to deliver your stuff - DON'T PANIC. These are the things to let happen. There is no rational argument that will change the idiocy of union organized trade show organization.
Bring tools - but not too many! You need a screwgun, a hammer, an allen key, a rubber mallot and a couple of large screw drivers. You need Zip ties and lots of packing tape, shrink wrap and packing foam.
Remember velcro with an adhesive backing!
Pack Acrylic stands for Line Cards.
That's really it. With a few tools and the aforementioned display items you end up with:
