Wednesday, February 19, 2014

Merrow - Craftsmanship and Authenticity

With products like ActiveSeam that grace the clothing lines of large global brands, it's easy to overlook the craft that lies behind each and every stitch produced on a Merrow machine. Our relationships with companies like Under Armour, Nike, and Hugo Boss have a tendency to grab the spotlight, but at Merrow the same dedication to quality and craftsmanship that makes these brands want to work with us is also what attracts big fish in slightly smaller ponds. The Godspeed Company is one of these brands and founder Chris Logsdon is a stickler for good design and Americana cool (think Triumph motorcycles and Steve McQueen in his heyday). We're working with Chris on a cool shop rag shirt that features Merrow stitching and is influenced by Chris' love of motorcycles and the open road. Chris relishes the details that define authenticity and during a recent visit to the Merrow factory was able to capture the moments that sometimes get overlooked while we're busy prepping a large production order for a big name brand. Here's a look at Merrow through Chris' eyes:

Photos courtesy of Chris Logsdon. Owner, The GodSpeed Co.
Anonymous Merrow

Merrow has manufactured sewing machines since 1838 and remains one of the most interesting companies in the textile space

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